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Serious Fluence × NO BSAccount Review · Oct 2026 ~5 months in market
Account Review
Serious Fluence × NO BS
Five months of outbound, one question: is this putting you in front of the right people, and is it turning into pipeline? Short answer, yes on both.
18 May to 30 Sep 2026 · 100% LinkedIn-led, founder-fronted · live tracker
The scoreboard
Outreach
2,074
Prospects reached
100%
Cold, LinkedIn-led
345
Connections accepted
16.6%vs 10% plan
ICP + message land
114
Responded
5.5%vs 4% plan
Real conversations
44
Meetings booked
2.1%vs 2% plan
41 held, rest scheduled
15
Opportunities
0.7%vs 0.5% plan
Cold to pipeline
The 15 opportunities
15
Created
all 15 opportunities
1
Won
East West Banking
11
Live
Resort World Sentosa, Samsonite, Sportfive, Les Mills, Unilever, ABB, Lufthansa, Coffee Bean, Cisco, Changi, Science Centre
3
Lost
Edelman, Cochlear, Hong Leong
Every single metric is above plan.
Trends over time
How the engine has moved across the 5 months.
Cumulative, by outreach date
Acceptance rate
16.6%
Started at 29%, settled at 16.6%. Above the 10% plan every single week.
Cumulative, by outreach date
Response rate
5.5%
Eased to a steady 5.5%, held above the 4% plan throughout.
Reading the rate curves: cumulative acceptance and response always start high and drift down, and that is expected, not a drop in performance. The earliest people invited have had the most time to accept, and the earliest people messaged have had the most time and the most touches (up to 4) to reply. What matters is that both curves stabilise well above plan, which they do: 16.6% vs the 10% plan, and 5.5% vs the 4% plan.
Cumulative, by meeting date
Meetings booked
44
44 booked, 41 already held; the last 3 are on 13 Oct. Each step up is around the event dates (marked with a ▲).
Cumulative, by meeting date
Opportunities
15
0 to 15, in steps that follow the events. The 29 Sep and 13 Oct meetings are still converting.
The events are the engine. Meetings step up right after each hosted event, then flatten in the gaps between them. Events (dashed ▲): 28 May, 9 Jul, 28 Jul, 27 Aug, 29 Sep, and 13 Oct (upcoming). Opportunities from the 29 Sep and 13 Oct meetings are still maturing, so expect the orange line to step up again.
The breakdown
44 confirmed meetings. Opportunity share is of all 15 opportunities.
East West BankingResort World SentosaUnileverEdelmanHong Leong
Manager / Lead
5
11%
1
7%
20%
Cisco
What we are learning
89% were Head of Marketing / Director or above. 25% VP or above.
We are in front of budget owners, not gatekeepers.
Discussion points
Opportunities track seniority almost 1:1. No tier is dead weight.
Director + Head together: 64% of meetings, 73% of opportunities.
Where we sharpen
We have deliberately avoided manager-level outreach, yet Cisco (a Social Media Lead) still converted. Worth a controlled test of manager / lead outreach for specific, creator-marketing-relevant titles.
Every seat was a marketing seat
Function
Segment
Mtgs
Share of meetings
Opps
Share of opps
Mtg→Opp
Opportunities Won Live Lost
Core marketing (Head/Dir, CMO)
25
57%
7
47%
28%
East West BankingResort World SentosaSamsoniteLes MillsUnileverLufthansaCochlear
Marketing / Corp Comms
7
16%
4
27%
57%
ABBChangiScience CentreHong Leong
Digital / Ecommerce
7
16%
2
13%
29%
Coffee BeanEdelman
Brand
3
7%
1
7%
33%
Sportfive
Social / Partnerships
2
5%
1
7%
50%
Cisco
What we are learning
100% sat in the marketing function. Zero meetings with the wrong department.
Discussion points
Comms-titled leaders punch above weight: 16% of meetings, 27% of opps.
Corporate comms owns more influencer budget than we assumed.
Where we sharpen
Brand and Social are tiny samples but each threw an opportunity, so test more, alongside the manager-level push above.
Add Corporate Comms / PR titles to the test list too.
Consumer brands convert harder
Buyer type: B2C vs B2B
Segment
Mtgs
Share of meetings
Opps
Share of opps
Mtg→Opp
Opportunities Won Live Lost
Consumer-facing (B2C / B2B2C)
26
59%
12
80%
46%
East West BankingResort World SentosaSamsoniteSportfiveLes MillsUnileverLufthansaCoffee BeanChangiScience CentreCochlearHong Leong
Enterprise / B2B
18
41%
3
20%
17%
ABBCiscoEdelman
What we are learning
Consumer-facing brands: 59% of meetings, 80% of opportunities.
Discussion points
B2B only works if and when there is a strong brand story to tell.
Where we sharpen
Skew the list harder to consumer.
Keep B2B only where there is a consumer or employer-brand angle.
East West BankingResort World SentosaCoffee BeanChangiScience CentreEdelmanHong Leong
What we are learning
64% carry regional (APAC) or global budget authority.
Discussion points
Regional and single-country split the opportunities evenly (47% each), but single-country over-indexes on its 36% meeting share.
Where we sharpen
Few global directors of MNCs are based in Singapore, so target the specific manager titles who report into global leaders sitting in other markets.
Which industries convert
Industry
Segment
Mtgs
Share of meetings
Opps
Share of opps
Mtg→Opp
Opportunities Won Live Lost
Technology / SaaS / Platforms
13
30%
1
7%
8%
Cisco
Consumer Goods / Retail / FMCG
11
25%
4
27%
36%
SamsoniteLes MillsUnileverCoffee Bean
Financial Services & Insurance
7
16%
2
13%
29%
East West BankingHong Leong
Marketing / PR / Media Agencies
4
9%
2
13%
50%
SportfiveEdelman
Travel / Hospitality / Aviation
3
7%
3
20%
100%
Resort World SentosaLufthansaChangi
Industrial / Manufacturing
2
5%
1
7%
50%
ABB
Education
2
5%
1
7%
50%
Science Centre
Nonprofit
1
2%
0
0%
0%
None
Healthcare / MedTech
1
2%
1
7%
100%
Cochlear
What we are learning
Travel over-indexes hardest: 7% of meetings, 20% of opportunities.
Consumer Goods and Travel together: 32% of meetings, 47% of opportunities.
Discussion points
Tech / SaaS is our biggest bucket (30% of meetings) but only 7% of opps: Wonderful, Airwallex, Twilio, EZRA, Nuvei, Workato, Meta, Trade Desk, TikTok, Cisco, Temenos, Kyndryl.
Where we sharpen
Reallocate volume from enterprise SaaS to Consumer, Retail, Travel, F&B, consumer FinServ.
That is where the pipeline converts.
How the NO BS × SF collab keeps delivering
What we do next
Sharpen the target
Industries: double down on FMCG, BFSI and Travel. Move off B2B tech unless it has a strong consumer angle (Google, Airwallex).
Buyer: keep the B2C focus, with limited trials of B2B brands that have a real consumer angle.
Seniority: keep the Director++ ICP, and add managers at target companies with creator-marketing titles.
Widen the reach
Locations, Sydney: add Sydney-HQ'd companies with big APAC markets (Qantas, Canva, Tourism Australia).
Locations, London: add London-HQ'd companies with big APAC markets (Fever-Tree, Unilever, Wise, Revolut, Jimmy Choo, Standard Chartered).
Locations, Hong Kong: add HK-HQ'd consumer brands with big APAC markets (Cathay Pacific, AIA, Klook, AS Watson, Mandarin Oriental, Chow Tai Fook).
Events: events drive the meetings, so keep the cadence.
Multiply the signal
Multithread: hit the same accounts from a second profile and a fresh angle (e.g. Sharmeel's account).
Founder marketing: take Prem past LinkedIn posts to speaking at public events and workshops.
KOLs: bring KOLs into the LinkedIn motion to lift relevance, reach and credibility.
Notes: Segment classification is a judgment call on title and company. Opportunity flags are read from column N of the tracker's Confirmed Meetings tab, where won and lost deals are also tagged as opportunities; the 15 = 1 won + 11 live + 3 lost. Won: East West Banking. Lost: Edelman, Cochlear, Hong Leong. Funnel and trend figures are from Overall_Dash, live as of the review date. Mtg→Opp is the share of that segment's meetings that became opportunities.
Serious Fluence × NO BS